The design team, composed of consultant practitioners from the UK, France, Germany, and The Netherlands, were charged with the task of creating a leading edge, leadership and team program that took into account multiple factors: utilizing the business speciality of each country, working across borders on action learning projects on a real-time business issue, and managing cross cultural and virtual teams. The program would be delivered over the course of the year in each of the four countries. The participants were managers working across borders. The modular program also took into account the various disciplines of finance, international trade, manufacturing, and marketing.

The program was successfully designed and marketed to the Fortune 500 clients of each of the collaborators.